The Journal
Fit, fabric,
and honesty.
Everything we know about sizing, support, and making your bras last, written down.
Fit
How to find your true bra size at home
Eight in ten women wear the wrong size. All you need is a soft tape measure, a mirror, and five minutes.
10 August 2026 · 5 min read
Design
Wireless vs underwire: what actually supports you
Support doesn't come from the wire. It comes from the band. Here's the engineering behind a wireless bra that holds.
28 July 2026 · 4 min
Care
Make them last: caring for seamless bras
A seamless bra can hold its shape for years if you wash it right. The three rules that matter.
12 July 2026 · 3 min
Style
The right bra under every outfit
T-shirts, fitted knits, open backs, work shirts: which silhouette disappears under what, and why.
30 June 2026 · 4 min
Story
Why we started LYEC
Finding a well-made, well-fitting bra in Nairobi shouldn't be a treasure hunt. So we built the brand we couldn't buy.
15 June 2026 · 3 min