Eight in ten women wear the wrong size. All you need is a soft tape measure, a mirror, and five minutes.
Most of us were sized once, years ago, in a rush, in a changing room, and never again. But bodies change with weight, hormones, and time, and the size that fit at twenty rarely fits at thirty.
The good news: you can measure yourself accurately at home with a soft tape measure and five quiet minutes.
Step one: the band
Braless, in a light T-shirt or dera, or in a comfortable non-padded bra, wrap the tape snugly around your ribcage directly under your bust, where a band sits. The tape should be level all the way round and firm without digging in. Note the reading in inches: that's your underbust.
Our bras are cut in letter sizes, S to 2XL, and each style has its own underbust range. The fit guide chart shows which range each size holds in each knit.
Step two: the bust
Now measure around the fullest part of your bust, keeping the tape relaxed, not tight. Subtract your band measurement from this number. Each inch of difference is one cup size: 1" = A, 2" = B, 3" = C, 4" = D, 5" = DD (E), 6" = DDD (F), 7" = G, 8" = H.
Cups A to DDD take the letter size the chart gives for your underbust. G and H take the next size up, because a fuller cup needs more of the knit's stretch across the front. Past H, message us and we'll fit you by hand.
Signs your current bra is wrong
A band that rides up your back is too big. Straps that dig in mean the band isn't doing its job. Cups that gape or overflow are the wrong volume. A centre panel that floats off your sternum calls for a bigger cup.
Between two sizes, or not sure of a reading? Message us on WhatsApp with your two measurements and we'll size you on the actual piece before you order. It's the surest way to skip an exchange.







